Included in the package is a trade stand and a full colour advert in Advertiser Group Newspapers. An extensive marketing campaign is planned to target both new start up and existing businesses effectively.

The marketing campaign:

• advertising and editorial with all editions of the Advertiser Group Newspapers with a readership of of 58,800.

• dedicated Business Fair supplement appearing the week before the event, profiling all exhibitors with their own 10x3 advertisement.

• direct marketing campaign to potential attendees via targeted mailshots.

• Radio advertising

• promotion through www.newarkadvertiser.co.uk and www.newarkbusinessventure.co.uk